Teeth Whitening Products Market: Top Companies Share, Size, Growth, Future Scope

According to the latest report by IMARC Group, titled “Teeth Whitening Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global teeth whitening products market share grew at a CAGR of around 5% during 2015-2020. Looking forward, the market is expected to exhibit moderate growth during 2021-2026. Teeth whitening products refer to various chemical products used for restoring the natural shade of or whiten the tooth enamel. Some of the commonly used teeth whitening products are surface whiteners, toothpaste, strips, gels, rinses, paint-on films, dental scalers, chewing gums, and whitening kits. These products are manufactured by using chlorine and bleaches that help to eliminate surface stains physically or chemically while changing the color of the teeth. They are also effective in removing traces or stains of tobacco, caffeine, and other contaminants that permanently discolor or damage the teeth.

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We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Global Teeth Whitening Products Market Trends:

One of the key factors driving the global teeth whitening products market is the rising consciousness regarding oral hygiene among individuals. Apart from this, the increasing consumption of tea, coffee, tobacco, and alcoholic beverages has led to the rising instances of tooth discoloration and other oral ailments. This, in turn, is driving the demand for high-quality teeth whitening products across the globe. Additionally, various product innovations, such as the development of herbal and natural variants that offer quick results, are contributing to the market growth. Containing no harmful chemicals, these products offer therapeutic benefits while having negligible long-term effects on the teeth. Moreover, innovative promotional activities by product manufacturers and the easy product availability through proliferating e-commerce retail channels are creating a positive outlook for the market further.

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Competitive Landscape with Key Players:

• Church & Dwight Co. Inc.

• Colgate-Palmolive Company

• Den-Mat Holdings LLC

• Fresh LLC (High Ridge Brands Co.)

• GlaxoSmithKline Plc

• Henkel AG & Co. KGaA

• Johnson & Johnson

• Procter & Gamble Company

• Unilever Plc

• W&H (UK) Ltd

Breakup by Product:

• Whitening Toothpaste

• Whitening Strips and Gels

• Whitening Rinses

• Others

Breakup by Type:

• Bleaching Agents

• Non-Bleaching Agents (Surface Cleaners)

Breakup by End User:

• Dentists

• Home Users

Breakup by Distribution Channel:

• Online

• Offline

Key highlights of the report:

• Market Performance (2015-2020)

• Market Outlook (2021- 2026)

• Porter’s Five Forces Analysis

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain

• Comprehensive Mapping of the Competitive Landscape

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